You write great content. You put in your time and effort to research and solve problems. All the content you produce is helpful, original, and packed full of tips and valuable advice.
This is awesome! You should definitely be proud of your work. However, do you rank? What position are you and your content on Google web searches?
If you do not rank well, you will have a hard time improving your traffic stats. This is a guide on how to get your content to rank faster in google page one. If you want your content to rank well, simply follow these steps.
CHOOSE THE RIGHT KEYWORDS
What is a keyword? In the context of web content, a keyword is a word or a group of words that help describe the content of a web page. Think of keywords as shortcuts or the summary of the entire content. Search engines use keywords to match web content with what people search for, called search queries.
Keyword research, therefore, is the practice of finding out what terms people enter into search engines when looking for content in a particular niche. What makes keyword research valuable is the fact that it grants you the ability to tweak your content so that your keywords perfectly match search queries. This is why keyword research is extremely important.
When doing your keyword research, you need to choose low competition keywords that have traffic. These are referred to as long tail keywords. Keyword competition determines how difficult or easy it is to rank for a particular keyword.
This competition depends on how popular the keyword is and the general niche competition. As a rule of thumb, the more popular a keyword is the harder it is to rank for it. This is why we go for low competition keywords that have traffic.
For example, a keyword phrase like “shoes for women” is a very high competition keyword.
If you were to get to page one, you would get an estimated 4795 searches per month. But this is a competitive keyword based on the QSR results. Chances are that with a new website, you probably will not make it to page one if you targeted this keyword. You could write the most awesome content, but your chances of it getting read will be slim.
On the other hand, “extra wide women’s shoes” is a low competition keyword. Further more, this long tail keyword has excellent search volume. Most low competition keywords will not have a lot of search volume. Do not worry if the search volume is low. Your article will still rank for other keywords naturally.
You need a good keyword research tool. I recommend Jaxxy. My criteria on Jaxxy are search volumes over 30/month and a QSR of less than 50. In Jaxxy, QSR stands for “quoted search results”. This is the number of competing websites on google that are competing for this exact KW. This a great indicator of competition.
If you don’t want to use Jaxxy (I highly suggest you give it serious consideration), you can do this manually for free. It takes a bit of work but it can be done. Let me show you how.
The first thing you do is to put your search term in quotes in google
After you press enter, you will be taken to a page with a lot of results. It will look like this:
The results say that there are 25,100 results. WTH? Jaxxy just told us that there were only 45 competing pages? What gives? Don’t panic. Doing a manual search takes a few steps, let’s continue. The next thing you need to do is scroll down to the pages section all the way at the bottom. This will be on the same page where you got the results from the image above. just scroll down the page until you see this:
Now click on page 10. You will see this returned.
Notice that the last page displayed is page 6. Click on it!
Now you can see that the results for this quoted search is 52. You can also see the explanation of why it went from the original 25,100 results in our first search, down to 52. Google was showing us duplicate entries and entries that were not as relevant.
Now you may ask why is Jaxxy showing a QSR of 45, while Google has 52? The answer is that Jaxxy goes even further in digging through the results and gives us an even more realistic expectation of traffic. The truth is that a difference of 7 potential visitors in one month is not that significant. I would rather do my planning based on conservative numbers anyway!
PERFORM THE RIGHT SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is essential if you want your content to rank highly. In a nutshell, search engine optimization is any activity that helps improve your search engine rankings.
When you carry out SEO, you are actively trying to influence the online visibility and ranking of your website or your web page in the search engine’s organic or unpaid results. Organic unpaid results are the best kind of results to rank highly for because you get to reach a wider and more relevant audience for a much longer time.
When carrying out your SEO, you need to make sure the keyword is in the title. Also, make sure it is at the beginning of the article.
A common mistake that many people make is stuffing their articles with keywords. Never keyword stuff. Instead, use the keyword naturally and make sure the content flows naturally. The only thing you need to do other than including the keyword in the title is to make sure it shows up in your intro. The sooner in your intro, the better.
You should also make sure that you include a well-thought-out meta description. A meta description is a 155-160 character summary of your post. A pro tip for meta descriptions is to use your keyword and a catchy recap to add more SEO juice to your article. Your meta description is what will show up on the search engines as a response to a keyword search. Here is an example of a Meta description from one of my posts on this blog:
Here is what the meta descrition looks like in Google when someone is doing a search on your KW:
Other effective SEO tactics include:
- Improving user engagement with your content. When your content is good enough that people are driven to comment and interact with it in various ways, it gives a boost to your overall ranking. Search engines love content that people have found useful. These are the sorts of content that get recommended to even more readers through search results.
- Similarly, your ratings, comments, and reviews all work in the same way to give a boost to your search engine rankings. When people comment in your posts, for instance, Google’s web crawlers crawl the comments for other relevant keywords and rank your content even higher.
- Improve your site speeds. People get bored or annoyed with sites that take forever to load. When this happens, you lose readers to bounce rates. Search engines record your bounce rates, and if it is really high, your ranking will suffer.
- Keep in mind the following traffic and engagement metrics:
- Search Visits
- Direct visits
- Total visits
- Global rank
- Time on site
- Bounce rate
- Page views
WRITE LONGER POSTS
Once you have figured out what your keyword is and optimized your content, you need to focus on user experience. One of the main user experience issues that you need to take care of is the length of your content. You need to write longer posts. From personal experience, I have learned that Google likes in-depth content.
I can confidently say this because my best performing posts are also my longest. When you write, aim for 2000 word posts. The days of 500-word posts or less are long gone. People want information and value. It is difficult to deliver this in a short post. Write long posts and make sure they are of the highest quality and value.
If you are researching low competition keywords and you find short articles at the top of the SERPs, you can be sure that a long 2000-3000-word original, in-depth article full of good tips will outrank it. Take advantage of this and be the one who creates that long article to fill the gap.
If you feel that you may have a hard time somehow sourcing those 2000 words, a simple trick to use is the inverted pyramid style. Put simply, the inverted pyramid style of writing is a method that helps you prioritize your content and figure out what to write first. The pyramid has three tiers, from most important to least:
- Most Newsworthy information: the who, what, where, when, why and how.
- Important details
- Other general information and background info
When you organize your work in this way, it is difficult to run out of useful content to write. Start with the title, and arrange the body of the article according to the inverted pyramid. Do the same with your subheadings and subtitles, throughout your article body. What is the most newsworthy information about it? Are there any other important details? Finally, end with general information or calls to action.
When you create longer posts, make sure you integrate images, videos, and infographics in your text content to make it more interesting and interactive.
High-quality images have been proven to greatly increase user engagement. Since a picture is worth a thousand words, having an image that summarizes the central idea of your content will grant you a much-needed boost in your search engine rankings.
Furthermore, images with proven engagement in a particular niche also help your site to rank well in google image search results. If not for anything else, simply just use images to treat your readers, because everyone likes pretty images.
MAKE YOUR SITE MORE READABLE
This is another essential user experience tip. Your readers need to have as easy a time as possible when interacting with your content. A huge part of this is making your content as easy to read as possible.
You need to use simple language. Break up chunks of text into small 3-4 sentences max paragraphs. Increase your use of white space by spacing out your work well. Use bullet points and lists whenever you can. The idea here is to break your content into bite-sized chunks for the convenience of your users.
Similarly, you need to improve the navigation of your site. Make it as intuitive as possible, such that even people who have never visited your site instinctively can tell where to go to find what. Use simple themes and designs. Make it minimalist and clean.
Do not clutter your web pages with competing content and images that can overwhelm your visitors. Make sure you do not use popups on your site. Besides interrupting your visitors’ reading experience, they can be very annoying and make you appear cheap, and not in a good way. Furthermore, people hate them with a passion, and many users will immediately leave your site one a popup window shows up.
I put together a cool Infographic that pulls it all together. I hope you like it!
If you want to get your content to rank faster in google page one, you need to tailor your content by carrying out these four activities:
- Choose the right keywords
- Perform the right search engine optimization
- Write longer posts
- Make your site more readable
This is the surest way to get your content to the front page of google search results every time you post. As I said earlier, you have to be patient and keep at it before you see results. But if you follow these simple steps, you will eventually start to see results and before long, you will benefit from increasing free traffic. This free traffic will be the lifeblood of your business. The more you have of it, the more successful you will be.
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I hope you found this content helpful. I tried to make it as actionable as possible with step-by-step screenshots. If there is something else you want to see or if you have any questions, please let me know in the comments section below! I will get back to you ASAP.
What other questions do you have on this topic?
To your affiliate success,